nAtionAl environment Relations with authorities and associations in Switzerland FINMA FINMA was one of the Association’s most important partners in 2020, with extensive bilateral contact and various meetings providing a platform for constructively discussing various topics with the supervisory authority’s specialists. Swiss Federal Tax Administration (FTA) Ad-hoc discussions were held with the tax authority in 2020, during which the Association was able to address a number of issues, some of them highly complex, and express its concerns. economiesuisse Representatives of the Executive Board sat on the legal affairs committee of the Swiss business federation economiesuisse in 2020, as well as its working groups on financial market legislation and European policy, putting across the interests of the Asset Management Association Switzerland’s members directly. Other authorities and associations In 2020, the Association had extensive contact with the Occupational Pension Supervisory the SIF, Commission the Swiss Bankers Association (SBA). The Executive Board was also in contact with other associations in Switzerland, including: (OPSC), and • Multichain Asset Managers Association (MAMA), Zug • Swiss Pension Fund Association (ASIP), Zurich • Swiss Insurance Association (SIA), Zurich • Swiss Private Equity & Corporate Finance Association (SECA), Zug • Swiss Sustainable Finance (SSF), Zurich • Association of Foreign Banks in Switzerland (AFBS), Zurich • Swiss Association of Asset Managers (SAAM), Zurich Advertising on www.swissfunddata.ch The advertising service on the SFD website was pre- viously available exclusively to existing clients. Thanks to a new cooperation with audienzz.ch, non-clients can now place advertising on www.swissfunddata.ch as well. Since the cooperation began in October 2020, usage of this marketing channel has risen steadily. Further sharp increase in website use Use of the SFD website once again rose markedly year-on-year: • Average number of users per month: up 45% from 39,451 to 57,154 • Average number of page views per month: • up 41% from 294,830 to 415,969 This makes it clear that the investments made in the website and its responsive design in recent years have produced a positive response from the market. The website has established itself as a vital reference for investors with an interest in funds. Over 70% of users are in Switzerland, followed by Germany, Luxembourg, and the USA. Some 52% of users are professional investors (asset managers, banks, pension funds, insurers), the rest retail investors. Fees unchanged The number of unit classes published on the website increased by 9.1% in 2020. In addition, 12 fund providers made use of SFD’s services for the first time, either as a publication medium or as a marketing platform. Thanks to this steady growth and SFD’s non-profit status, its range of services were continually expanded during the year without increasing the fees charged. COVID-19 and business continuity management (BCM) SFD’s BCM concept has always been based on staff working from home, and all staff were instructed to do so in response to the pandemic. The infrastructure was already in place, and no extra measures were needed to ensure that all processes and services could operate as normal without interruption. 23